Search Engine Optimization
Search Engine Optimizing is a necessity on most business websites. The Internet is a great way of promoting your products or services to many millions of people Worldwide. The problem is that when someone is using a search engine to find a product or service you must be on the first couple of pages of results otherwise they are unlikely to find your site amongst the billions of web pages that are out there.
Optimizing your site means you need to know what people are searching for. Google has a very useful tool that will help you identify the most important keywords you need to focus on: Google AdWords: Keyword Tool.
Have Enough Content on Your Homepage
One of the main requirements for getting reasonable search engine placement is that you site should have lots of content. Obviously the more valuable your site is as an information resource the higher it will be ranked by the search engines. The homepage is the most important page in your website. Include all keywords you want to rank for in the page content. If keywords are not included, your website will not show up in search results. Try to avoid using images to display important keywords.
Choose Page Titles Properly
The title tag needs to be matched with the page content. For example, don’t use the word Raleigh in the title if “Raleigh” is not included in your homepage content. The title length affects the weight of the keywords, so don’t dilute them by using a lengthy title. The title is also important because it is used by Search Engines to display Search Engines Results Pages. A smartly chosen page title can lead to a better click-thru rate.
Don’t Fall for Huge Traffic Promise
Because they are afraid that you will not use their services, some SEOs are appealing to clients with promises of a huge amount of traffic. Don’t believe false testimonials, but ask for examples and results! Did you notice that SEOs will try to avoid showing the measurable benefits of using their tools? Ask smart questions before paying $150 per hour for their services.